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He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.

publicado: 2017-04-23 08:14:57"

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

publicado: 2017-04-23 08:14:57"

Oral delivery aims at persuasion and making the listener believe they are converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.