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Oral delivery aims at persuasion and making the listener believe they are converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.

He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense.

publicado: 2017-04-23 08:14:57"

I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone.

publicado: 2017-04-23 08:14:57"

You may fool all the people some of the time, you can even fool some of the people all of the time, but you cannot fool all of the people all the time.

publicado: 2017-04-23 08:14:57"

People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them.